5 Things You Need to Know How to Launch a Successful Campaign

Campaigns can help you to make the best of your marketing investment. When launching a new product or service, having a solid marketing strategy will not only effectively engage your current customers, it will also make an attractive appeal to potential customers. While companies may decide to launch campaigns for a variety of reasons (i.e. build a robust online community, celebrate a company milestone, launch a new product, etc.) they are ultimately looking to increase brand awareness, customer engagement and brand affinity. Campaigns does not necessarily have to be launched on websites, all social media platforms and channels are optional here. In todays’ post, I will provide you with 5 tips to launch a successful campaign.

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7 Essential Features of a Good Corporate Website

Online presence is key for every business. Regardless of your product or services, companies can only foster growth when they are expanding their customer base. However, it is important to build a corporate website that is professional, intuitive and up-to-date. Listed below are 7 essential features of a good corporate website.

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Financial Benefits of Moving to the Cloud

As I wrote in one of my earlier blogs, there are many reasons to move to a cloud-based Software as a Service (SaaS). To give you a short recap, SaaS offers you the benefits of everywhere and anytime accessibility, customizability and cloud-security and much more. In case you have not read this post, please click here. Today I like to focus on the financial benefits of SaaS, which might be one of the main reasons you should consider moving to the cloud. How can SaaS make your business save money?

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How To Become a Sales and Inventory Management Boss

Blog 2

When I was searching for a definition of inventory management, this is what I found on Wikipedia: “Inventory management is a science primarily about specifying the shape and percentage of stocked goods”. As an entrepreneur you might agree that this definition is vague and does not capture what inventory management is really about. When we think about inventory management, thousand things may come to mind. Controlling inventory, taking care of your accounts, managing sales and inventory orders, correctly handling invoices and other costs are just a few things that might strike you. Rather than the simplistic definition Wikipedia gave, managing your inventory and sales properly involves so much more than just controlling your inventory.

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