Online presence is key for every business. Regardless of your product or services, companies can only foster growth when they are expanding their customer base. However, it is important to build a corporate website that is professional, intuitive and up-to-date. Listed below are 7 essential features of a good corporate website.
#1 Clear identity
It is very important to keep your identity visible and clear. Be concise picking one identity and try to insert it within every detail of your site. By communicating one clear identity, people will recognize and get familiar with your brand more easily.
#2 Content
Good content that is accurate and well-communicated is important for every corporate website. Please note that most web visitors have short attention spans. In other words, use proper grammar, keep it clear and accurate. Moreover, keep it brief and concise!
#3 Visible contact information
It may sound pretty straight-forward, but loads of companies out there forget to communicate contact details properly. Please note that visitors to your site are not willing to search for your contact information more than a few seconds. So place your contact information strategically
#4 Testimonials
Testimonials are oftentimes very persuasive. Because most people are likely to rely on feedback of others, the use of testimonials can be used as a genuine marketing tool. Resist the urge to make up your own, because savvy visitors immediately recognize those.
#5 Navigation
A client must be able to find what they are searching for within seconds on your website. Therefore, take some time to visit your own site and make sure that everything is clear and easy to navigate to. Do not give your competition the opportunity to outrule your website.
#6 Mobile-ready version
In nowadays society, smartphones and tablets are driving an increasing amount of web traffic. Moreover, mobile devices are becoming cheaper and more mainstream. In other words, when you are building a corporate website, make sure your website looks as good on your computer as on your tablet or mobile phone.
#7 Social Media Integration
There are a lot of social platforms out there, and you should promote your presence on them on your website, because social media is critical part of marketing your business. Integrating these platforms into your website will help boost your SEO, improve your business’ footprint on the social web and build your following across numerous social platforms.
Need some help in building your own professional corporate website?
Creating Info’s creative and skilled professionals can help build up your online presence by aligning our web designs with your business objectives. We are experienced in international operations. Our customer-centric approach, wide range of services and experienced team make us an ideal partner for any custom application development project.
